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The day Wikipedia went dark – Will SOPA take the internet back to the dark ages?
As a former English student I can’t help but think back to the times of Shakespeare (yes, Shakespeare!). Arguably the greatest writer ever born, he was a man who plagiarized more literature than I’ve...
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Does online advertising need to be an ‘experience’ to be successful?
I happened to have a conversation yesterday with one of my colleagues about the death of the high street, a new buzz topic amongst many digital and media folk. My colleague’s view was that whilst the...
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Getting hung up on attribution in digital media
I recently attended an industry round table event where one of the topics being discussed was attribution. This is a current buzz word in the digital media space. It describes the methodology of being...
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Banner advertising might not be sexy but it works
I’ve currently found myself in a heated debate with my colleagues about the value of display advertising. In the right corner (imagine the ‘Rocky’ music in the background please) we have the argument...
View ArticleHow effective is Facebook advertising compared with search?
Many in the tech world are jumping on the Facebook bandwagon, building ‘community management’ tools and bid management tools, in the same way they did for paid search 5 years ago. These tools are...
View ArticleCan search really be used as a brand awareness vehicle?
I’ve recently been speaking to Forrester about whether search can or should be used as a brand awareness vehicle. Whenever I approach this subject I always start with the same caveat. If you are...
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